Thursday, September 24, 2009

Cool Like 'Dat

I should have posted this a month ago but...

When a company pays an artist to use their music for a commercial, they must pay them pretty well.

I'm not sure who controls the music rights to the hip-hop group "Digable Planets" but for the first time that I can remember their biggest hit "Rebirth of Cool" is being used in a commerical. The product is Tide. The sub-category product is Coldwater Tide Several hip-hop sites that I researched are upset about it. The commercial shows how you can get the same great cleaning of Tide but wash in cold with their special detergent. The most famous words from the rhyme "I'm Cool Like 'Dat" are heard in a loop as the commercial rolls.

You hate to see any art commercialized but you can't blame the artists for making a little more in royalties.

Somehow I think it's a rite of passage for hip-hop music so I thought it deserved a mention. It's hard to say if it's a positive or a negative event.

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